Wednesday, April 7, 2010

To the Mainland and back Days 5, 6 Caitlin and Abby

Day 5:  To the Mainland and back!
Today we went to Shenzhen to visit more offices that Li and Fung and Kohl's work out of. In Shenzhen Kohl's presented us with the different product lines and brands that they carry and how they differenciate each one, targeting the specific customer and keeping her trendy yet comfortable in her style.  They also showed us the most recent exclusive label, Lauren Conrad.  When touring the office, we were shown how the color and graphic artists use light to tell the differernce between shades of color, for example, navy blue. To the blind eye they all look the same, but to the trained eye they are different.

Day 6:
Below is the Fashion  Design Studio at Polu U in Hong Kong, one of the largest public universities and very well known for its fashion.  John is holding up the newest in technology, when trying on an article of clothing, it can be help up to the screen beside a dressing room mirror perhaps, and the screen then reflects the article of clothing on a model.  This way, you can see what a certain dress or top looks like on another person instead of just relying on your own reflection.
      This is a picture taken outside of the denim mill.  We were not allowed to take pictures inside.  We had to wear masks and earplugs while touring the factory.  30,000 yards of denim is produced / day at the factory.  The big rolls of denim are then shipped for China for washings and special effects.  The samples are produced here for companies and the denim fabric is made here.  The garmet is made in China, therefore says"Made in China" on the tag.

Below is a photo from the sweater factory.  This employee is folding pressed sweaters before packaging and putting on the price and brand tags.  This factory produces sweaters for many clients, Prada being one of them.  It's also an opportuinty for women who are struggling with their personal and family lives to come and get help and social benefits with the resources of the factory.  A very inspiring story.

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