Today was actually a pretty short day presentation wise. We heard from a few people from Li and Fung including someone who runs the marketing for Li and Fung for their license with Toys R Us in China, which includes over 100 stores. Their claim to fame is their star rewards program. It was interesting to hear how they have made it so successful and how different the Chinese market is to our own.
Li and Fung actually own a few stores/licenses in addition to their supply chain business. They own a few Men’s stores that include suits and nice clothing, license for Toys R Us, and a specialty cake store. They mentioned that one of the parts of the star rewards program with TRU was to send out birthday cards that included a coupon to the cake store they own. The stores they own fall under the name Trinity.
After they talked to us about this, they took us to the largest mall in Hong Kong. They took us to a Toys R Us and the Trinity stores. The Trinity stores were set up fairly typical of what you see in the US but TRU was very different. The largest different was the size of the stores. They are much smaller than what we are use to walking into.
After walking through the mall we were let loose for the day. A group of us went to a Chinese restaurant on the top floor of the mall, which overlooked the harbor and gave us a great view of Hong Kong. Later that night a few of us went back to SOHO, the area where they sent us last night for dinner to try the other restaurant that students went to when they split us up, Red SOHO. The truffled mac and cheese was amazing along with crème brulee and a chocolate layer cake. The Hong Kong Sevens are here right now, which is a large rugby tournament. We kept on seeing guys dressed up in crazy outfits like the one shown below. After dinner we decided to take the escalators all the way to the top, only to get an anticlimactic ending of nothing. At least we can say we went all the way up the largest set of escalators in the world.
Hong Kong in the background
Hong Kong in the background
A cool looking building visible from the patio on the top floor of the mall.
Hong Kong in the background.
A neat looking mall with a lot of jewelry and watch shops.
A guy dressed up as a girl for the HK Sevens
Creme Brulee with chocolate layer cake
The view from atop the set of escalators
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