The highlight of our day was touring the Hong Kong Toys 'R Us! At the Li & Fung office we learned about the Toys 'R Us Customer Relationship Management Plan - their Star loyalty card. It is a very successful program that both drives sales and increases consumer loyalty. The perks include coupons sent for each child's birthday, special event invitations and various promotions. The store was so much fun - everything was displayed nicely and there were many interactive displays. Everything was neat and organized, and the displays were amazing - we can see how parents wouldn't mind spending time here with their kids! Not only is it a specialty store, but it is a destination store where families could spend hours trying new toys and games and browsing throughout the store.
2 comments:
I recognized the playmobile right away ! What a fun store. Glad you are enjoying yourself... Mom
I would love to be in that toy store! I would imagine that I would be able to stay there for a long time since you were able to try out the products. cdf
Post a Comment